This nonprofit organization is dedicated to supporting immigrant and refugee communities through advocacy, education, and community engagement.
Its work focuses on preserving cultural heritage, promoting awareness, and empowering diverse audiences through content, events, and storytelling. To support its mission and long-term growth, the organization partnered with Luby to modernize its digital ecosystem — including its public website, content management platform, and CRM used to manage relationships with donors, partners, and community members.
As the organization's programs, audiences, and content expanded, its digital infrastructure needed to evolve.
Key challenges included:
The objective was to modernize both external user experience and internal operations while minimizing risk and maintaining continuity.
Luby led a phased digital transformation, allowing the organization to evolve its platform incrementally while keeping operations running smoothly.
Each phase focused on reducing risk, validating decisions early, and aligning technology, user experience, and operational needs — ensuring steady progress without disrupting day-to-day activities.
We conducted a full technical and platform assessment to define an architecture that supports scalability, usability, and long-term maintainability.
Key decisions included:
Our UX team led stakeholder interviews, discovery workshops, and information architecture definition.
Deliverables included:
Luby led the development of the new website and platform integrations, including:
UX decisions were driven by the organization's mission, diverse audiences, and content-centric needs.
Key UX outcomes include:
Simplified Navigation
Intuitive navigation to improve content discoverability
Flexible Page Templates
Support for campaigns, events, and educational content
Accessibility Best Practices
Ensuring inclusivity for all users
CMS Experience
Tailored for non-technical editors, enabling autonomy and faster updates
The design process combined research, iterative prototyping, and usability-driven decisions to ensure alignment with real organizational needs.
The new platform architecture enables consistent data capture across the website, CRM, and integrated third-party tools.
Key analytics capabilities include:
Content Performance
Tracking content performance and campaign engagement
Event Insights
Event registration and participation insights
CRM Reporting
CRM-aligned reporting for donors, constituents, and outreach efforts
These insights allow the organization to make data-informed decisions, optimize campaigns, and better understand community engagement.
The organization now operates on a modern, scalable digital platform that:
Improved Clarity & Accessibility
Enhanced experience for diverse audiences
Team Autonomy
Internal teams can manage content independently
Mission Alignment
Digital experience aligned with organizational mission and growth
Future-Ready Foundation
Strong foundation for future initiatives and integrations
Luby continues to act as a strategic technology partner, ensuring the platform evolves alongside the organization's goals.
Whether you're a nonprofit, social enterprise, or mission-driven organization, Luby can help you build technology that scales with your impact.