Wishly is a social impact platform designed to make philanthropy accessible to everyone.
By enabling donations starting at just $1, the platform connects individuals, nonprofit organizations, and brands around shared causes — combining social networking, micro-donations, and data-driven engagement. Without an in-house technical team, Wishly partnered with Luby to transform its vision into a scalable, secure, and user-friendly digital product.
Wishly's founders had a strong mission but lacked the technical foundation to bring it to life.
The platform needed to:
At the same time, usability, trust, and simplicity were critical to drive adoption across diverse audiences.
Luby acted as Wishly's product and engineering partner, leading the project from discovery to MVP delivery.
Translating the product vision into a scalable architecture designed for growth
Designing user experiences inspired by familiar social platforms
Implementing secure and frictionless payment flows for micro-donations
Enabling data visibility to support growth and decision-making
The result was a product that balanced impact, usability, and technical robustness.
$800K Raised in Investment
Securing funding to scale the platform
Democratized Philanthropy
Through accessible micro-donations
Increased Transparency
And trust in charitable giving
Corporate Social Responsibility
Enabled brands to engage in CSR initiatives
Wishly now operates as both a social impact platform and a digital engagement channel, empowering individuals and organizations to drive meaningful change with a scalable foundation for future growth and new features.
Whether you're a startup with a bold vision or an organization looking to create meaningful digital impact, Luby can help you move from idea to product — fast.